What you see is not what you get
By Brad on Apr 3, 2008 in Crazy Stuff, Funny Stuff | comments(2)
As someone who makes a living in the marketing field, I can appreciate the challenge marketers often face when trying to make a lackluster product or service look attractive. A former client and good friend had a name for what we did: “Puttin’ lipstick on a pig” and “polishing a turd.”
Some advertising execs have turned this into an art form. And there’s no better subject than food.
The German website Pundo3000.com looks at some of the best examples of incredible marketing, where the photography on the packaging looks exponentially better than what’s actually inside. Here are a few of my favorites:
